Tammy’s Boutique Visual Identity
A quaint shop full of women’s and children’s clothing, home decorations, and trendy jewelry, Tammy’s Boutique is a staple to the downtown Snohomish shopping scene. We started working with the boutique’s owner, Tammy, when she needed a new logo to take her brick-and-mortar store online.
Personal Inspiration
Tammy wanted a simple logo, something that reflected her feminine and chic style, along with a nod towards her beloved dog, Daisy. She had a vivid vision of a dainty floral wreath with “Tammy’s Boutique” clearly stated, along with the year that the boutique was established. And she wanted her favorite colors, pink and green, to be incorporated. The design needed to look good in various digital formats, but also needed to be transferable to the physical world as Tammy was looking to add the new visual identity into her brick-and-mortar store through methods such as banners, business cards, and window decals.
After a few weeks of collaboration, we arrived at a set of designs that checked all the boxes! The design centers around the line art style floral wreath, incorporating the pink and green color palette with offset coloring that give the logo a more modern feel. The wreath is topped off by a single daisy, a design element that is also carried over to the simplified icon version of the logo.
A horizontal version of the main logo was created for applications such as Facebook cover photo or website banners. A solid color version of the main logo was also created to use for simplified application and the store window decal. Lastly, we added a personal touch by digitizing Tammy’s trademark signature in the brand’s colors to be used as newsletter sign offs.